Born in Taiwan to the founder of a billion-dollar company, Formosa Plastics, it seems Cher was born for business.
After moving to LA and graduating in economics, Cher was selling motherboards and personal computers, but she noticed a big problem. They were big, they were clunky, and they were awkward, so it was here she dreamt of a simple device that can be effortlessly slipped into a pocket or briefcase and she began to share her ideas with H.T.Cho.
After a few failed business ventures, and a lot of struggle, this company HTC managed to position themselves as the contract manufacturers for mobile devices, but the vision of Cher was much more prominent, she wanted her own brand. Despite knowing how this would affect the company, they moved towards this new direction. When 2006 came, and their stock price was plummeting. Still, she did not lose hope than in 2007, the doors of opportunity swung wide open.
The relationships that HTC had formed with some of the leading mobile network providers, and software developers at Microsoft and Google, soon saw them become the largest selling brand of mobile phones at T-Mobile, AT&T, Sprint and Verizon Wireless.
If there is one lesson we can learn from Cher, is that persistence, vision and good relationships are the bedrock of success, here are some top quotes.